beer NOLA

I’ve gotta admit upfront that I’m a real sucker for products with a great design behind their labeling, packaging, marketing, etc. So with that in mind, I’m really impressed with the whole aesthetic and branding behind BrewDog, a little brewery in Scotland.

Named for the brewmasters’s chocolate lab, and billed as “Beer for Punks,” this sorta seems like the craft beer for the same kinda indie punks that’d rock PBR. Despite the artisan-ness and only-a-year-old-ness of the brewery, there’s just something weathered and underground about them .. again, it’s probably just the label design.

As you can guess by now, these beers are now available in New Orleans at Martin’s Wine Cellar. Read on for the lineup of what we’re getting…

• Ripe Tide Stout
• Punk IPA
• Hardcore IPA
• The Physics
• Paradox Imperial Stout - Islay Ardberg 1991
• Paradox Imperial Stout - Islay Bowmore 1987
• Paradox Imperial Stout - Speyside Glen Moray 1991

All of their beers seem really interesting and the writings on them are full of beer geeky lingo. I mean how many brewery sites have things like “4 Hop Cones willingly sacrificed themselves in fiery cauldron that is our brew kettle to ensure your mouth is left feeling punished and puckering for more..” in their official descriptions? None, that’s how many.

While I want to try all their beers, I think my first purchases will be their stouts. The Rip Tide is described as “the beer equivalent of the big, cute chocolate monster.” If that’s isn’t enough to make you wanna buy a bottle of this, I dunno what magic sentence will. The Paradox series of stouts are Brewdog’s line of trendy whiskey aged beers. I’m not a big fan of Islay Scotches, so I may grab a bottle of that Speyside Glen Moray aged version.

I will end this post with another witty quote from the Brewdog site about their “The Physics” beer: